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Made to measure made simple!

Using ‘Logic Custom’ to give you that perfect custom fit!

Just 5 measurements and your ‘choice of fit’ are the basis of ‘Logic Custom’. These are easy to get right, and you have a great custom made shirt!


We have minimized the number of variables that you do need to measure; so that we can guarantee you a fit that will look great on you. This is not the dodgy rule of divine proportion again, but is instead the logic of extensive shirt making expertise!

The ‘Logic Custom’ method works on the principle of predictive human measurements. Meaning that if we know your neck, chest, sleeve length and back length measurements, then we can predict the rest of your measurements with a very high degree of accuracy. Add to this the kind of fit you prefer – that gives us the information we need to get your custom dress shirt right.

We have taken great care in ensuring that we get the custom aspect of your shirt right, by even taking care of details like asking you for separate measurements for your left and right sleeve lengths, on the basis of knowing that most people have slightly different arm lengths based on the arm that they favor.